It’s never just A or B, there’s always C… The Beautiful Game – 40" TVC

“The Beautiful Game” was my first TV ad. Featuring a swathe of football legends, It was created as part of Carlsberg’s ABC campaign during the Euro 2008 Championships.

Directed by Declan Lowney for Rocket Films.

Commended at ICAD and Shortlisted at the Kinsale Sharks.

Carlsberg Comedy Carnival – Branding, Outdoor & Activation

Carlsberg Comedy Carnival

I was part of the team who created the identity of a new comedy festival sponsored by Carlsberg. I didn’t realise at the time, but I would go on to play that festival the following year with my comedy band Dead Cat Bounce.


I’ve worked on Carlsberg on a couple of different occasions over the years, from big budget commercials, to pitches, to day to day work. This a collection of some of the more interesting work.

Art Director: Rachel Foley
Agency Producer: Oonagh Carolan