It’s never just A or B, there’s always C… The Beautiful Game – 40" TVC

“The Beautiful Game” was my first TV ad. Featuring a swathe of football legends, It was created as part of Carlsberg’s ABC campaign during the Euro 2008 Championships.

Directed by Declan Lowney for Rocket Films.

Commended at ICAD and Shortlisted at the Kinsale Sharks.

Carlsberg Comedy Carnival – Branding, Outdoor & Activation

Carlsberg Comedy Carnival

I was part of the team who created the identity of a new comedy festival sponsored by Carlsberg.

Carlsberg the Movie – Pitch Concept

Carlsberg The Movie

This work was created for a pitch. Carlsberg asked us to create a campaign that would take them out of their comfort zone and challenge people’s expectations of the brand. We created “Carlsberg The Movie” – a crowd sourced feature film made by Carlsberg drinkers.

We would recruit the writers, actors, directors and crew and create a series of interlinking short comedy films that would create a snapshot of Ireland. It would culminate in a nationwide screening in cinemas and online called the Cans Film Festival.


I’ve worked on Carlsberg on a couple of different occasions over the years, from big budget commercials, to pitches, to day to day work. This a collection of some of the more interesting work.

Art Director: Rachel Foley
Agency Producer: Oonagh Carolan