He wasted his time staring blankly at the wall and drinking weak tea.

The Essential Pleasure of Meeting Deadlines - Press

Call to entry ad for NNI’s "Power of the Press competition.

The Essential Pleasure of Extending Deadlines - Press

Deadline extension ad for the same competition.

My First Ad

This was my first ad from 2006 – a press campaign to announce entry to the NNI’s “Power of the Press” competition. I was very excited… until my CD realised that the extension execution went out with a typo on it. Apparently you “pore over” something, not “pour over” it… Hard lesson learned.

Art directed by Rachel Foley.
The illustrator was Brian Coldrick.

Role
Copywriter
For
National Newspapers of Ireland