This was a huge campaign to launch AIB’s new mortgage offer – with five TVCs, a series of online films and large-scale outdoor.
Based on the insight that people want to "put down roots' we created Larry. He’s an old head on young shoulders, on a mission to find the perfect place to settle down and call home.
Directed by Declan Lowney for Rocket Science Productions.
Art Director: Rob Murray
Agency Producer: Jessica Derby
Co-written by Bobby Byrne.
Photography by Kevin Griffin.