Is she diesel? Larry – 40" TVC
This is the beast. Personal Advisor - 30" TVC
Good man. 12 Month Approval – 30" TVC
Love that smell… Fee Free – 30" TVC
That cloud looks like a camel. Online Mortgages - 30" TVC
48 Sheet Outdoor

Putting Down Roots

This was a huge campaign to launch AIB’s new mortgage offer – with five TVCs, a series of online films and large-scale outdoor.

Based on the insight that people want to "put down roots' we created Larry. He’s an old head on young shoulders, on a mission to find the perfect place to settle down and call home.

Directed by Declan Lowney for Rocket Science Productions.

Art Director: Rob Murray
Agency Producer: Jessica Derby
Co-written by Bobby Byrne.

Photography by Kevin Griffin.

Role
Copywriter
For
AIB
Date
May 2015