Spreading straight from the fridge for over 30 years, Dairygold has a heritage of making people time. So in creating their new brand campaign, we wanted to encourage people to take that time and use it for something that matters to them – to make a minute for the Good Stuff.
The #MakeaMinute campaign launched with ambient street art in sites around Dublin, followed by a tear-jerking social film in which we asked people what they would do with an extra minute.
Once the conversation had started on Twitter and Instagram with #MakeaMinute, we released Dairygold’s new TV ad – pieced together from over 2,500 crowd-sourced submissions filmed by members of the public.
Directed by Bastian Glaessener for B-Reel Films, the campaign features the song “Take all the time you need” by Oh Honey.
Art Director: Rob Murray
Agency Producer: Barbara-Ann Chaney
As featured in Campaign Live and The Drum.
APMC STAR AWARDS 2017:
Gold – FMCG, Food
Gold – Use of Experiental
Gold – Creative Execution