This is a personal project developed for Amnesty International Ireland in support of their campaign to Repeal the 8th Amendment in Ireland. With this campaign we wanted to communicate that the 8th was about so much more than just abortion rights. All women featured in the film are real people telling their own stories.
We launched the film on Her.ie and within a week it has been watched over half a million times and has featured in The New York Times, Mashable, Adweek, Shots, David Reviews and BestadsonTV.
Strategy: Fay Quilligan
Art Director: Stephen Rogers
Agency Producers: Jessica Derby & Karina Cotter
Productions Company: Antidote Films
Producer: Andrew Freedman
Director: Kathryn Ferguson
Post Production: Screen Scene
Editor: Juangus Dinsmore
Sound: Tim O’Donovan at Raygun
With special thanks to Sorcha McCabe, Emer FitzGerald and Bernie Martin for additional production, planning and writing.