WiFi Calling from eir eliminates mobile coverage black spots. So we created a campaign that did the very same.
We took over the entire Daily Mail Magazine and got rid of every black spot we could find – from full stops, to semi colons, to the tittles on i’s and j’s.
Named as one of the 7 Best Print Campaigns of 2017 by Adweek. Included in Vol. 6-17 of Lürzer’s Archive.
Creative Directors: Shane O’Brien & Stephen Rogers
Art Directors: André Maia & Stephen Rogers
Copywriters: Lucas Guratti & Shane O’Brien
Agency Producer: Al Byrnes
Bronze – Design: Publications and Editorial Design
Shortlist – Media: Use of Print
ADWEEK BEST OF 2017:
One of the Best 7 Print Ads of the year
CANNES LIONS 2018:
Shortlist – Print & Publications: Innovative Use of Print
MEDIA AWARDS 2018:
Silver – Best Collaboration Print
NEW YORK FESTIVALS:
Finalist – Design: Craft (Art Direction)
Finalist – Print – Traditional & Digital: Craft (Art Direction)
Finalist – Avant-Garde / Innovative: Product & Services
Finalist – Avant-Garde / Innovative: Avant-Garde Discipline (Design)
Finalist – Best Use Of Media: Print (Magazine)
Finalist – Print – Traditional & Digital: Products & Services
Finalist – Best Use Of Media: Print