No one likes black spots. Case Film
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Black Spots

WiFi Calling from eir eliminates mobile coverage black spots. So we created a campaign that did the very same.

We took over the entire Daily Mail Magazine and got rid of every black spot we could find – from full stops, to semi colons, to the tittles on i’s and j’s.

Named as one of the 7 Best Print Campaigns of 2017 by Adweek. Included in Vol. 6-17 of Lürzer’s Archive.

Creative Directors: Shane O’Brien & Stephen Rogers
Art Directors: André Maia & Stephen Rogers
Copywriters: Lucas Guratti & Shane O’Brien
Agency Producer: Al Byrnes


AWARDS

EUROBEST 2017:
Bronze – Design: Publications and Editorial Design
Shortlist – Media: Use of Print

ADWEEK BEST OF 2017:
One of the Best 7 Print Ads of the year

CANNES LIONS 2018:
Shortlist – Print & Publications: Innovative Use of Print

MEDIA AWARDS 2018:
Silver – Best Collaboration Print

NEW YORK FESTIVALS:
Finalist – Design: Craft (Art Direction)
Finalist – Print – Traditional & Digital: Craft (Art Direction)
Finalist – Avant-Garde / Innovative: Product & Services
Finalist – Avant-Garde / Innovative: Avant-Garde Discipline (Design)
Finalist – Best Use Of Media: Print (Magazine)
Finalist – Print – Traditional & Digital: Products & Services
Finalist – Best Use Of Media: Print

Role
Creative Director / Copywriter
For
eir
Date
October 2017
URL
www.eir.ie