No one likes black spots. Case Film
Newspaper Take Over WiFi Calling TV

Black Spots

WiFi Calling from eir eliminates mobile coverage black spots. So we created a campaign that did the very same.

We launched with a 30” TVC, featuring flying paint filmed in ultra slow-motion on a Phantom camera. It was directed by D.A.D.D.Y for Red Rage films, with DOP Ivan McCullough and music by Steve Lynch.

Then to bring this to life in print, we took over the entire Daily Mail Magazine and got rid of every black spot we could find – from full stops, to semi colons, to the tittles on i’s and j’s.

Named as one of the 7 Best Print Campaigns of 2017 by Adweek. Included in Vol. 6-17 of Lürzer’s Archive.

Creative Directors: Shane O’Brien & Stephen Rogers
Art Directors: André Maia & Stephen Rogers
Copywriters: Lucas Guratti & Shane O’Brien
Agency Producer: Al Byrnes


Bronze – Design: Publications and Editorial Design
Shortlist – Media: Use of Print

Creative Director / Copywriter
October 2017